Elon Musk wants to ‘make games great again’ with AI studio
Elon Musk, the richest person in the world and the new BFF of President-elect Trump, plans to wade into the video game industry by opening a studio.
Musk detailed his vaguely defined plans on X (formerly Twitter), the social media site he bought in October 2022, which has been losing users — particularly following the US presidential election. “Too many game studios […] are owned by massive corporations,” Musk opined the morning of Nov. 27 before going on to announce his own massive corporation, xAI, is starting an AI game studio to “make games great again.”
xAI bills itself as “working on building artificial intelligence to accelerate human scientific discovery, […] guided by our mission to advance our collective understanding of the universe.” The company is perhaps best known for Grok, the ChatGPT-style bot available to X Premium subscribers. Musk founded xAI in March 2023.
It’s unclear what Musk knows about how video games are developed or how a studio is run. Though that hasn’t prevented him from sharing his opinions on the field in the past, like when he opined on crafting the worst Elden Ring build of all time and grinding his way to what some believe is a dubious top ranking in Diablo 4. Maybe he’s still stinging from being heckled at a major Valorant tournament.
In any case, it appears those of us with a stake in this medium who already abandoned X for greener pastures will still need to keep an eye on Musk as he continues to cozy up to United States President-elect Donald Trump who has a long history of favoring the business of his allies — and turning their enemies into his own.